Consumerism among academic youth representing generation Z

In the presented for the reader manuscript entitled Consumerism among academic youth representing generation Z, the authors made an attempt to identify tendencies as well as consumerism attitudes and behaviors found among university students who were born after the year 1995 – the representatives of generation Z. The population revels as an interesting but also diverse group of respondents whose views, expectations, attitudes and behavior patterns will undoubtedly have an influence on the way and quality of undertaken actions but also boost innovativeness in the area of consumerism and deconsumption in the future.