Budowanie relacji organizacji z pracownikami utalentowanymi wobec wyzwań przyszłości

Relational paradigm has become increasingly important, not only in management and marketing theory, but also in operational market activity of contemporary enterprises. Organisations tend to build relationships with many stakeholders, paying particular attention to employees. It is assumed that organisations compete among one another to gain and maintain employees with desired competences and high potential (so called talented employees), and an effective way to achieve this is building strong and positive and relationship with the talents. However, it may be observed that orga-nisations face real challenges to gain and maintain talented employees, due to the specific personal traits of talents and changing working conditions. The theoretic deliberation is supplemented by results of a research that was conducted by Mercer consulting company in 2018 and 2019 among 7200 respondents and published in Global Talent Trend report 2019.