Uwarunkowania i konsekwencje innowacyjności organizacji w gospodarce współdzielenia

In the conditions of the knowledge society, the basis for the functioning and development of an organisation is innovation, which is related to knowledge, creativity and entrepreneurship. Innovations shape the innovativeness of the economy, and therefore enterprises. Innovations determine the place that a given entity occupies in the competitive struggle for an increasingly demanding customer, who should be satisfied and loyal. In the conditions of growing importance of information and communication technologies and the development of the network society, sharing phenomena are intensifying, setting new trends and directions of market behaviour of contemporary consumers. The importance of prosumination, including digital prosumination, is growing. More and more agile, intelligent, knowledge-based organizations are looking for new, effective ways to reach the customer using gamefication, whose role in business processes is systematically growing.