Creating Value for Stakeholders Through Coopetitive Activity

Value creation has been attracting growing interest among researchers due to its key role in building competitive advantage. According to the most influential trends in management and organization theory that have emerged in recent decades, value can also be created as a result of seemingly paradoxical coopetitive activities. The aim of this study was to identify the values that are co-created through coopetitive activities with the involvement of stakeholders. The results of the analysis revealed that coopetition contributes to the creation of three types of values: economic value, knowledge, and social and environmental value. Value creation is determined mainly by economic and social factors. This article is informed by theoretical issues, and the proposed model can be applied in empirical research.