Corporate Social Responsibility and the use of Big Data

The aim of this article is to present the key issues related to the use of Big Data sets by enterprises pertaining to socially responsible activities in the modern-day economy. Here the attention is paid to the characteristics of Big Data sets, their importance in the operation of a given enterprise and on showing the possibilities, limitations and dilemmas related to the use of Big Data with regard to Corporate Social Responsibility. The analyses presented is based on domestic and foreign literature and the reports of analytical and consulting companies, with a focus on the positive and negative consequences of the use of information and communication technologies (ICTs), in particular Big Data. Indicated are the selected benefits and limitations of Big Data in the operation of modern enterprises. Referred to also are the selected threats resulting from the complexity of the process of shaping modern technological solutions and their impact both on the functioning of enterprises in the modern economy and the course of socio-cultural changes in the world. An important issue addressed in this article is its indication of the appropriate involvement of enterprises in the identification of mechanisms related to data security, the protection of individuals’ privacy, as well as the legal and ethical protection of practices related to the use of data by enterprises